Most executives have a resume that shows why they are merely 'Employable'. But getting a powerful resume that makes you look 'Valuable' is the intelligent way to stay ahead in a changing market.
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Why do most resumes underperform?
Most resumes are written using typical formats that make them look alike. It's very common that a talented executive with excellent credentials appears 'average' because of a canned and mediocre resume. Don't let your resume sell you short!
To make the short list for top jobs, it's important to promote what uniquely differentiates you from other competent applicants. When the resume persuasively communicates your distinctive executive value, employers see you as an in-demand candidate.
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What makes a resume effective?
Companies realize the importance of avoiding mishires. Hence, they need to be convinced that YOU are offering a solid set of high-yield knowledge and strengths that will help their business, short-term and long-term. In essence, employers want to know what's in it for them, and not just for companies you worked for in the past.
By starting your job search with a resume that reads like a compelling executive proposal instead of "old news", you get higher quality interviews AND better offers.
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The 5 ingredients of a winning resume:
If you plan to succeed in this job market, make certain that your executive resume includes all of these key ingredients:
1. Awareness of Contemporary Issues: Your practical understanding of industry challenges.
2. Value Proposition: What exactly do you offer and where can you fit in the value chain.
3. Competitive Advantage: Why you are a better choice than other qualified executives.
4. Leadership Dynamics: How your specific leadership style can benefit organizations.
5. Executive Promise: Persuasive synopsis of your tangible and sustainable solutions.
The Bottom Line: For a proactive leader, a well-written resume is now NOT an option. A genuinely powerful resume helps you promote yourself as a high-demand candidate companies prefer to hire.
Resumes For Leaders (RFL)
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